Nutribix ReviewSome of you may have noticed that there is now a gluten free “Weetabix” style cereal hitting supermarket shelves called Nutribix, pictured below. I purchased my first box a fortnight a go from the Tesco in Bursledon, Southampton for £3.79. Since I have gone back for another box. I cannot get enough of Nutribix! It is one of the only gluten free cereals I have found that keeps me feeling full right until lunch time. It is also great for my athletic lifestyle providing me with all the energy I need to kick start my day! Nutribix is made from the ancient grain sorghum which has wheat like properties without the wheat, so it is naturally gluten free! For my full review please see below.
Appearance?From what I can remember of Weetabix, Nutribix is almost identical in appearance. Nutribix are pale brown in colour and look wholesome and fibrous. I would prefer them to be more golden brown, which I think would make them more appealing to eat. But that is only a small criticism and once covered with fresh berries and milk you can no longer see them.
Availability?Personally for me availability has been very good as I live in a big city, but following the gluten free groups on Facebook it is a very mixed bag as to whether your local Tesco will stock them. Nutribix are advertising that they will also soon be available at Sainsburys and Ocado the online shopping store for Waitrose. I would really like for this product to be available in Tesco Express, so it would be more readily available to the gluten free community.
Consistency?I have purchased 2 boxes now and am pleased to say I have scored Nutribix full marks for their consistency each box is exactly the same and each individual Nutribix is the same shape and size as the other. I hope you have experienced the same quality of consistency as me.
Cost?Now this is highly controversial and has been a frequent topic of debate on social media. As we all know gluten free products typically costs us more than their non gluten free equivalents so there is no point comparing gluten and gluten free similar products. Instead I have compared gluten free cereals. Personally I believe the price of Nutribix is slightly too expensive for what the product is, in Tesco a box costs £3.79* for 24 Nutribix. The box lasts 8 breakfasts if you have the recommended serving size of 3 Nutribix per meal. Currently Nutribix costs £1.02* per 100g compared to Tesco free from own brand cornflakes costing an average of £0.67* per 100g and Nature’s Path Gluten Free Mesa Sunrise cereal costing an average £0.85* per 100g. As Nutribix is the only free from “Weetabix” product in the UK, for the time being unfortunately it can charge a premium within reason, as there is no like for like competitor. If consumers want gluten free “Weetabix”, Nutribix is the only option, so they either pay the price or go without. However, if it was to consider Nature’s Path as a competitor it could be more reasonably priced at £3.20 which would cost roughly the same as Nature’s Path gluten free cereal per 100g. I believe if you eat Nutribix every other day or 2-3 times a week then it is worth the money, but at it’s current price I would not consider it an economical daily breakfast option. *Price in Tesco as of 16/09/15
Packaging?I love the packaging of Nutribix it is fun, enticing and made the product leap off the shelf into my shopping basket. The vibrant purple colour and fun fonts make you want to buy this product. The packaging is very easy to read and understand so you immediately know what the product is. A huge thumbs up to the packaging designers!
Portion Size?Overall I think the Nutribix are good size, shape and would agree that 3 is a good suggested serving size. My only small criticism is that there could be more Nutribix per box so the box lasts longer or that the Nutribix themselves are slightly bigger so you would only need 2 per serving.
Quality?I think Nutribix is very good quality, the product is nutritious, filling and very tasty. In terms of quality control Nutribix is very standardised and I am yet to find a bad batch! I have marked it down as it is not quite meeting the customers needs and exceeding their expectation. One would expect the product to be larger and/or cheaper for the price paid.
Satisfaction?I am very satisfied with this product as it keeps me full until lunch time, doesn’t cause bloating and has not given me any stomach problems. Saying that IBS and food intolerances vary in every individual and for some due to it’s high fibre content it may cause a problem although I was lucky enough to be okay. As well as physical satisfaction this product also delivers on emotional satisfaction as you feel happy you have ate something healthy and good for you and when paired with fresh fruit it makes breakfast a very enjoyable experience! For me with every mouthful it took me back to my childhood when I used to eat Weetabix daily, triggering happy childhood memories.
Smell?I gave Nutribix full marks for smell as it doesn’t smell unpleasant or over powering.
Taste?I really like the taste of Nutribix as it is slightly sweet but not bland or boring once paired with fruit. On its own I would imagine it would be borderline bland but then I never used to eat plain Weetabix either! I pair my Nutribix with fresh berries from the allotment and Coconut Dream’s mix of coconut and rice milk poured over. I think it is delicious and as I said right at the beginning of this review, I cannot get enough of Nutribix! I love it!
Texture?You can have the Nutribix two ways either soggy how I prefer mine with a lot of milk or slightly crispier with less milk. I find if I use too less milk the texture is very dry and hard which I don’t like so I have to have my Nutribix swimming in milk. Equally if I don’t eat it quick enough my Nutribix turns to mush so there is a fine balance to get your preferred texture. Although I do remember I had exactly the same problem with Weetabix back in the day!
Conclusion!The pros are that it is highly nutritious, satisfying and delicious. The cons are that it is one of the most expensive cereal choices and you only get 8 days worth per pack so it is not a daily breakfast. Instead I would suggest you have Nutribix every other day or 2-3 times a week so one box will last you 2-3 weeks and maybe even a month if you have it very infrequently. I think based on it’s price the product is aimed at those willing to pay a little more for their breakfast to ensure they have a good quality healthy breakfast. This product is definitely aimed at those with food intolerances, allergies and/or coeliac disease. Overall Nutribix is well worth a try and I will leave it to you to decide whether you think it is good value for money. I hope you found this review useful and informative and it has helped you make a decision on whether you want to try the product or not. Please leave comments about this review and your opinions about Nutribix below. If you would like any more information regarding this product please visit the Nutribix official website. Thanks for reading.